Leverage Attribution Analytics & Insights with AI & Eliminate Waste for Good
Use Galileo multi-touch attribution to gain complete visibility to the individual and aggregate buyer journeys, across all channels. Eliminate marketing waste in all marketing initiatives with cookieless, first-party technology.
OPTIMIZE FOR PROFITABILITY
Eliminate Ad
Waste
Stop ad spend waste. Understand your data. Allocate to channels that deliver the highest returns and efficiency, daily.
OPTIMIZE FOR MARKET SHARE
Reduce
CAC
Find your true cost of acquisition across any dimension: channel, campaign, landing page, etc. Select highest-return, lowest investment marketing tactics.
OPTIMIZE FOR REVENUE
Maximize
Performance
Sort and filter your channels and paths by revenue - not "impressions" or "cpc." Easily identify revenue-related paid, organic, and social activity to maximize.
Finally, True First-party Marketing Data
Connect the dots in your marketing mix. Galileo's new cookieless technology provides full-path revenue attribution. Capture and analyze every touch point across unlimited conversion windows.
Eliminate Uncertainty in Marketing and Sales
Calculate the expected value of perfect information (EVPI) in your marketing planning. Stop using "directional" KPIs such as "Traffic" or "Leads." Measure completely to revenue and align the organization on ROI.
Drive Performance with Cohort Analysis
Measure first click, last touch, or a blended attribution model across nearly any cohort attribute or dimension. Identify the critical touch points across the entire consumer journey.
How it works
CAPTURE ALL INTERACTIONS
Track without Cookies, with Full Compliance
- Capture and measure all user events connected to revenue (organic, social, and paid).
- Include or exclude personally identifiable information (PII), making compliance easy.
- Begin collecting data in minutes.
GALILEO CALCULATES THE DATA
Analyze Performance Segments
- Track full, omni channel data.
- Compare individual and aggregate journeys.
- Determine the highest returns for any segment.
ACTIVATE IN MARKET
Leverage A.I.-Driven Decision Making
- Eliminate waste overnight.
- Reallocate resources to gain 50-500% efficiency across all marketing spend.
- Decrease CAC and increase ROMI almost immediately.
MARKETING MANAGER
Calculate ROAS
Measure tactics in real-time. Execute campaigns and content with certainty. Know what is driving revenue instead of "traffic."
CMO
Forecast Reallocations
Create data-driven strategies and tactics. Identify ROI for every channel, campaign, and landing page. Reallocate resources in real-time.
SALES DIRECTOR
Increase Revenues
Increase visibility for high-value targets. Map and replicate successful customer acquisition paths salesforce-wide. Focus on what works. Stop what doesn't.
Calculate the Value of All Customer Journeys
With dashboard queries, sorts, and filters, quantify the economic value of any marketing element. Use accurate journey data to architect the customer experience for optimal growth.
Align Marketing and Sales with Centralized Data
Align Marketing reach where it matters most. Implement winning strategies with teams via CRM integration. Empower teams with the knowledge to focus on resources and activities that drive revenue.
Leverage Predictive Analytics and AI
Leverage Predictive Analytics and AI (machine learning). Model forecast outcomes using historical data. Weight models by seasonality using AI to predict future trends.
Integration Options
Galileo can connect with almost any marketing channel or platform!
Need an Agency Solution?
Create new revenue across your client portfolio. Leverage comprehensive customer journey data and best-in-class AI-driven attribution to grow your customer portfolio and commitment.