Insights

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Digital Advertising after Third-Party Cookies

As privacy concerns grow, online advertisers should find alternatives to third-party cookies. Learn about the...

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Testing and Experimentation in the Digital Marketplace

Building a Foundation for Optimization and Innovation. The Rise of Digital Tests and Experiments. Even before the...

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Google Analytics 4

Preparing for the Future Now Executive Summary Google Analytics 4 (GA4) is a fundamental reinvention of the...

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Calculating Lifetime Value (LTV)

In recent years, Customer Lifetime Value (LTV) has been described in an array of guiding articles in general...

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Strategic Marketing Automation

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...

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Share of Voice as a Strategic Accelerator

Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...

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Machine Learning in Organic Search

Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions between market...

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Pay-Per-Click Advertising (PPC)

An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online...

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Understanding Google’s RankBrain

Why it matters 2015 marked a turning point in Google’s search engine history— for the first time, the company...

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