FEATURED ARTICLE

Sep 28, 2023

Attribution Statistics to Drive Success

Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...

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Sep 28, 2023

Attribution Statistics to Drive Success

Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...

read more
Aug 14, 2023

B2B Revenue Attribution

With B2B Attribution, marketers can query buyer journeys at individual and aggregate levels, isolate...

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Aug 11, 2023

Using EVPI in Marketing Attribution

EVPI quantifies the maximum value a company could create by completely eliminating uncertainties.

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Jul 27, 2023

Cross-Channel Attribution

Cross-channel attribution allows brands to accurately evaluate and optimize performance across their integrated...

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Jul 27, 2023

Last Click Attribution Models

Leverage last click attribution strategically, diagnose tactical funnel performance, complement bigger picture...

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Jul 27, 2023

Revenue Attribution

Revenue attribution ties all marketing elements to the sale, isolating high- and low-performing elements, and...

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Jul 26, 2023

A Complete Guide to Attribution Models

Marketing attribution empowers businesses to maximize the return on their marketing investment.

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Jul 25, 2023

Independent Cookieless Attribution

Independent cookieless tracking creates accurate customer journey attribution, navigates privacy, and eliminates...

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Jul 23, 2023

A Complete Guide to Marketing Attribution

Marketing Attribution provides brands with data-driven insights that optimize spending across channels and...

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