FEATURED ARTICLE

Sep 28, 2023

Attribution Statistics to Drive Success

Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...

read more
Jan 24, 2024

Deconstructing Marketing Attribution

Learn the 3 components and requirements for effective marketing attribution and maximize performance across the...

read more
Sep 28, 2023

Attribution Statistics to Drive Success

Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...

read more
Aug 14, 2023

B2B Revenue Attribution

With B2B Attribution, marketers can query buyer journeys at individual and aggregate levels, isolate...

read more
Aug 11, 2023

Using EVPI in Marketing Attribution

EVPI quantifies the maximum value a company could create by completely eliminating uncertainties.

read more
Jul 27, 2023

Cross-Channel Attribution

Cross-channel attribution allows brands to accurately evaluate and optimize performance across their integrated...

read more
Jul 27, 2023

Last Click Attribution Models

Leverage last click attribution strategically, diagnose tactical funnel performance, complement bigger picture...

read more
Jul 27, 2023

Revenue Attribution

Revenue attribution ties all marketing elements to the sale, isolating high- and low-performing elements, and...

read more
Jul 26, 2023

A Complete Guide to Attribution Models

Marketing attribution empowers businesses to maximize the return on their marketing investment.

read more
Jul 25, 2023

Independent Cookieless Attribution

Independent cookieless tracking creates accurate customer journey attribution, navigates privacy, and eliminates...

read more

Get started with Galileo

Gain complete visibility to the individual and aggregate buyer journey today.

BOOK DEMO