Insights

MTA provides insights into the customer journey, but its real worth lies in the actionable insights it generates...

Single-touch attribution creates inaccurate customer journey measurements, misguiding all optimizations and...

Artificial intelligence (AI) has become a transformative force that Brands can approach with long-term goals and...

MTA provides insights into the customer journey, but its real worth lies in the actionable insights it generates...

Data analytics offers insights that can inform decision-making and help organizations achieve goals. However, many...

Despite repeated death knells, MTA fundamentals are as strong as when first begun over 15 years ago.

Full-path attribution transforms customer journeys to drive revenue and efficiency.

Multi-Touch Attribution (MTA) identifies the value of discrete marketing elements and creates a deeper...

Email Marketing is an inexpensive and simple way to build customer enthusiasm, enhance customer loyalty, and...