As media AOR, Arcalea will lead Medill’s overall media strategy and planning for graduate programs
Arcalea recently announced that it has been named the agency of record across several Marketing and Advertising disciplines by Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications. As Medill seeks to grow enrollment of top students for its graduate degree programs, Arcalea will support the institution’s goals by leading paid media, consulting, and advertising strategies.
“This year, Medill is celebrating a century of producing graduates that represent the highest levels of accomplishment in journalism and marketing communications. We are committed to training the world’s best storytellers, leading with innovative research, hands-on learning, and thought leadership,”
said Sara Brazeal, Director of Marketing, Communications, and Special Events at Medill.
“Through innovative paid media campaigns, Arcalea will support our graduate program recruitment efforts, helping us to reach the next generation of leaders.”
Arcalea, headquartered in Chicago, is a consultancy focused on Marketing and Data Science. The firm provides a strategic approach to assessing the market and addressing tactical implementation. Arcalea will create and develop Medill’s marketing strategies through a variety of digital channels, all enhanced by Arcalea’s proprietary Quantitative Market Assessment and machine learning technologies.
“We are excited for the opportunity to continue our relationship with Northwestern, specifically with Medill,”
said Mike Stratta, CEO of Arcalea.
”We are excited to build upon the tremendous Medill brand and communicate value to new prospective students.”