Marketing Strategic Planning
Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started a...
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HubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from operational...
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Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials through various...
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The Marketing CRM
The marketing-focused CRM captures every interaction, preference, history of the customer analyzes volumes of...
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Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at each step of...
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Data Science Maturity Models (DSMMs): A Broad Consensus Composite
The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers reaching 6 or 7...
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Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying patterns in...
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Migration Planning Assessment
Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page, resources, and...
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An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)
Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding new ways to use...
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