FEATURED ARTICLE

Sep 28, 2023

Attribution Statistics to Drive Success

Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...

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Nov 11, 2021

Inbound Marketing Today

Inbound Marketing is a truly customer-centric approach to business that engages & delights the customer through...

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Aug 27, 2021

Testing and Experimentation in the Digital Marketplace

Building a Foundation for Optimization and Innovation. The Rise of Digital Tests and Experiments. Even before the...

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Apr 9, 2021

Calculating Lifetime Value (LTV)

In recent years, Customer Lifetime Value (LTV) has been described in an array of guiding articles in general...

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Mar 29, 2021

Strategic Marketing Automation

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...

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Feb 23, 2021

Share of Voice as a Strategic Accelerator

Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...

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Feb 10, 2021

Machine Learning in Organic Search

Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions between market...

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Feb 4, 2021

Pay-Per-Click Advertising (PPC)

An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online...

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Jan 15, 2021

Understanding Google’s RankBrain

Why it matters 2015 marked a turning point in Google’s search engine history— for the first time, the company...

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Jan 4, 2021

Return on Marketing Investment (ROMI)

ROMI is a measurement tool that spans business activities beyond simple marketing channel measurement. Use ROMI to...

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