Managing the Digital Advertising Ecosystem to Create Value  

Managing the Digital Advertising Ecosystem to Create Value

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...
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OVERVIEW
Pay-Per-Click Advertising (PPC)  

Pay-Per-Click Advertising (PPC)

An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model...

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INSIGHTS
HubSpot vs. Salesforce  

HubSpot vs. Salesforce

A customer relationship management (CRM) platform can influence every aspect of a business— from...

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INSIGHTS
The Marketing CRM  

The Marketing CRM

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes...

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INSIGHTS
Business Intelligence: Predictive Revenue Modeling  

Business Intelligence: Predictive Revenue Modeling

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...

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INSIGHTS
Machine Learning in Marketing  

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying...

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INSIGHTS
Migration Planning Assessment  

Migration Planning Assessment

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page,...

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INSIGHTS
How to Exclude “Undesirable Websites” on the Google Display Network  

How to Exclude “Undesirable Websites” on the Google Display Network

Did you know that your ad may be displayed on a hateful/spammy/irrelevant website? It’s true. Ad...

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INSIGHTS
Search Data Science Shows the Modern Buyer’s Journey is Not Linear  

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known...

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INSIGHTS