Business Intelligence: Predictive Revenue Modeling  

Business Intelligence: Predictive Revenue Modeling

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...
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OVERVIEW
Google Analytics 4  

Google Analytics 4

Preparing for the Future Now Executive Summary Google Analytics 4 (GA4) is a fundamental...

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INSIGHTS
Understanding Google’s RankBrain  

Understanding Google’s RankBrain

Why it matters 2015 marked a turning point in Google’s search engine history— for the first time,...

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INSIGHTS
Marketing Strategic Planning  

Marketing Strategic Planning

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium...

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INSIGHTS
The Marketing CRM  

The Marketing CRM

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes...

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INSIGHTS
Data Science Maturity Models (DSMMs): A Broad Consensus Composite  

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers...

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INSIGHTS
Machine Learning in Marketing  

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying...

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INSIGHTS
Migration Planning Assessment  

Migration Planning Assessment

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page,...

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INSIGHTS
Search Data Science Shows the Modern Buyer’s Journey is Not Linear  

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known...

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INSIGHTS