Business Intelligence: Predictive Revenue Modeling
Google Analytics 4
Preparing for the Future Now Executive Summary Google Analytics 4 (GA4) is a fundamental...
Understanding Google’s RankBrain
Why it matters 2015 marked a turning point in Google’s search engine history— for the first time,...
Marketing Strategic Planning
Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium...
The Marketing CRM
The marketing-focused CRM captures every interaction, preference, history of the customer analyzes...
Data Science Maturity Models (DSMMs): A Broad Consensus Composite
The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers...
Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying...
Migration Planning Assessment
Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page,...
Search Data Science Shows the Modern Buyer’s Journey is Not Linear
The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known...