Machine Learning in Marketing  

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying...
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OVERVIEW
Machine Learning in Organic Search  

Machine Learning in Organic Search

Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions...

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INSIGHTS
Understanding Google’s RankBrain  

Understanding Google’s RankBrain

Why it matters 2015 marked a turning point in Google’s search engine history— for the first time,...

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INSIGHTS
Managing the Digital Advertising Ecosystem to Create Value  

Managing the Digital Advertising Ecosystem to Create Value

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...

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INSIGHTS
The Marketing CRM  

The Marketing CRM

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes...

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INSIGHTS
Business Intelligence: Predictive Revenue Modeling  

Business Intelligence: Predictive Revenue Modeling

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...

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INSIGHTS
Data Science Maturity Models (DSMMs): A Broad Consensus Composite  

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers...

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INSIGHTS
Machine Learning in Marketing  

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying...

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INSIGHTS
An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)  

An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding...

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INSIGHTS