The Marketing CRM
HubSpot vs. Salesforce
A customer relationship management (CRM) platform can influence every aspect of a business— from...
Managing the Digital Advertising Ecosystem to Create Value
The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...
Business Intelligence: Predictive Revenue Modeling
Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...
Data Science Maturity Models (DSMMs): A Broad Consensus Composite
The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers...
Machine Learning in Marketing
What it is and why it matters Introduction Machine Learning allows computers to discover underlying...
Google Marketing Live 2019: 6 Exciting New Ad Formats
The highly anticipated Google Marketing Live 2019 event unveiled 6 new ad formats for marketers and...
How Businesses Learn About Their Customers Through SEO
A single search can speak volumes about a person. Metrics collected on search engines and websites,...
Using the Buyer’s Journey To Increase Conversion Rates
Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or...