The Marketing CRM  

The Marketing CRM

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes...
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OVERVIEW
HubSpot vs. Salesforce  

HubSpot vs. Salesforce

A customer relationship management (CRM) platform can influence every aspect of a business— from...

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INSIGHTS
Managing the Digital Advertising Ecosystem to Create Value  

Managing the Digital Advertising Ecosystem to Create Value

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...

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INSIGHTS
Business Intelligence: Predictive Revenue Modeling  

Business Intelligence: Predictive Revenue Modeling

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...

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INSIGHTS
Data Science Maturity Models (DSMMs): A Broad Consensus Composite  

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers...

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INSIGHTS
Machine Learning in Marketing  

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying...

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INSIGHTS
Google Marketing Live 2019: 6 Exciting New Ad Formats  

Google Marketing Live 2019: 6 Exciting New Ad Formats

The highly anticipated Google Marketing Live 2019 event unveiled 6 new ad formats for marketers and...

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INSIGHTS
How Businesses Learn About Their Customers Through SEO  

How Businesses Learn About Their Customers Through SEO

A single search can speak volumes about a person. Metrics collected on search engines and websites,...

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INSIGHTS
Using the Buyer’s Journey To Increase Conversion Rates  

Using the Buyer’s Journey To Increase Conversion Rates

Entrepreneurs and business owners tend to focus on the finish line- “How do we get more users?” or...

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INSIGHTS