Strategic Marketing Automation  

Strategic Marketing Automation

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing...
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OVERVIEW
Search Data Science Shows the Modern Buyer’s Journey is Not Linear  

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known...

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INSIGHTS
Marketing Strategic Planning  

Marketing Strategic Planning

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium...

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INSIGHTS
Managing the Digital Advertising Ecosystem to Create Value  

Managing the Digital Advertising Ecosystem to Create Value

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...

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INSIGHTS
The Marketing CRM  

The Marketing CRM

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes...

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INSIGHTS
Data Science Maturity Models (DSMMs): A Broad Consensus Composite  

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers...

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INSIGHTS
Machine Learning in Marketing  

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying...

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INSIGHTS
Migration Planning Assessment  

Migration Planning Assessment

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page,...

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INSIGHTS
Evergreen vs. Seasonal Content  

Evergreen vs. Seasonal Content

Every blog post or article you’ve ever read falls into two categories: seasonal content and...

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INSIGHTS