Marketing Strategic Planning  

Marketing Strategic Planning

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium...
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OVERVIEW
Strategic Marketing Automation  

Strategic Marketing Automation

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing...

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INSIGHTS
Share of Voice as a Strategic Accelerator  

Share of Voice as a Strategic Accelerator

Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger...

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INSIGHTS
Return on Marketing Investment (ROMI)  

Return on Marketing Investment (ROMI)

ROMI is a measurement tool that spans business activities beyond simple marketing channel...

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INSIGHTS
Quantitative Market Assessment  

Quantitative Market Assessment

Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued...

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INSIGHTS
Managing the Digital Advertising Ecosystem to Create Value  

Managing the Digital Advertising Ecosystem to Create Value

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...

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INSIGHTS
Business Intelligence: Predictive Revenue Modeling  

Business Intelligence: Predictive Revenue Modeling

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...

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INSIGHTS
Data Science Maturity Models (DSMMs): A Broad Consensus Composite  

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

Data Science Maturity Models (DSMMs) move from data awareness to transformative capability. Each...

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INSIGHTS
Machine Learning in Marketing  

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying...

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INSIGHTS