Marketing Strategic Planning  

Marketing Strategic Planning

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium...
read more
OVERVIEW
Strategic Marketing Automation  

Strategic Marketing Automation

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing...

read more
INSIGHTS
Share of Voice as a Strategic Accelerator  

Share of Voice as a Strategic Accelerator

Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger...

read more
INSIGHTS
Return on Marketing Investment (ROMI)  

Return on Marketing Investment (ROMI)

Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing...

read more
INSIGHTS
Quantitative Market Assessment  

Quantitative Market Assessment

Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued...

read more
INSIGHTS
Managing the Digital Advertising Ecosystem to Create Value  

Managing the Digital Advertising Ecosystem to Create Value

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...

read more
INSIGHTS
Business Intelligence: Predictive Revenue Modeling  

Business Intelligence: Predictive Revenue Modeling

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...

read more
INSIGHTS
Data Science Maturity Models (DSMMs): A Broad Consensus Composite  

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers...

read more
INSIGHTS
Machine Learning in Marketing  

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying...

read more
INSIGHTS