Migration Planning Assessment  

Migration Planning Assessment

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page,...
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OVERVIEW
Marketing Strategic Planning  

Marketing Strategic Planning

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium...

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INSIGHTS
Managing the Digital Advertising Ecosystem to Create Value  

Managing the Digital Advertising Ecosystem to Create Value

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...

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INSIGHTS
The Marketing CRM  

The Marketing CRM

The marketing-focused CRM captures every interaction, preference, history of the customer analyzes...

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INSIGHTS
Data Science Maturity Models (DSMMs): A Broad Consensus Composite  

Data Science Maturity Models (DSMMs): A Broad Consensus Composite

The majority of Data Science Maturity Models (DSMMs) reviewed cover 4-5 levels with outliers...

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INSIGHTS
An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)  

An Underrated Feature in Google Analytics Can Help Save Money (and Drive Conversions)

Google Analytics is such a deep and comprehensive system, that advertisers are regularly finding...

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INSIGHTS
Why Keywords, Alt-text and Meta Descriptions are Important  

Why Keywords, Alt-text and Meta Descriptions are Important

Search Engine Optimization (SEO) involves hundreds of terms and strategies aimed at ranking highly...

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INSIGHTS
The Ideal Length of a Blog Post  

The Ideal Length of a Blog Post

Getting a blog post to rank highly on Google isn’t always simple. After all, there are a number of...

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INSIGHTS
Understanding the Different Types of SEO  

Understanding the Different Types of SEO

One word, many definitions You’ve probably heard the term “SEO” in a dozen different contexts....

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INSIGHTS