Maximize Revenue Streams with Polaris MultiTouch™

Isolate and maximize value in each channel and focus growth to increase ROI up to 1,267%.

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We work with Fortune 100, Top Pharmaceuticals, Global Manufacturers, and the #1 Business School in Marketing

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Clear Revenue Insights

Patchwork data stores can't deliver insights. Holistic customer data drives revenue decisions.

  • Records at both user and aggregate levels
  • Dashboard with granular analysis
  • Semantic-level query in enhanced UI

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Accurate, Secure Marketing Data

Don't rely on ad platforms to measure performance. Get unfiltered data for unbiased insights that drive revenue.

  • Quark Pixel technology
  • Best-in-class redundant cloud architecture
  • Unlimited Attribution Windows

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Visualize Data in Dashboard and CRM

  • View customer activity data directly into dashboard visualization and CRM records and reports
  • Drive new tactics directly to sales 
  • Analyze KPIs from dashboard queries

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Why Polaris?

Our proprietary Quark PixelTM captures unfiltered customer data from all channels.

  • First-party data security and compliance
  • Future-proof from cookie deprecation or ad platform APIs
  • Accurate, full-path revenue attribution

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Polaris Full-path Attribution Surfaces Multichannel Insights, Driving ROI Across and Within Channels.

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TRACK FULL-PATH TOUCHPOINTS

Capture holistic data for all touchpoints that contribute to conversions, independent of ad platforms..

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MEASURE ALL CUSTOMER PATHS

Clarify insights for spends and revenue,  finding value and efficiencies beyond traditional reporting. 

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GROW REVENUE AND EFFICIENCIES

Maximize the bottom line by reallocating resources, optimizing touchpoints, and architecting the customer journey.

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Boost spends and content for higher performing journeys. Reduce CAC by investing in faster conversion paths. Deploy tactics that transform your marketing landscape for growth.

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ANALYZE PERFORMANCE SEGMENTS

  • Amplify anomaly detection and analyze outlier, high and low segments by multiple dimensions across unlimited look-back windows.
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EXTRACT
ACTIONABLE INSIGHTS

  • Uncover superior path components, combinations, and sequences. Reject low-performing path configurations and standardize powerful optimizations.
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DRIVE NEW TACTICS TO PROSPECTS & TEAM

  • Deliver unlocked insights as context-specific touchpoints to prospects. Empower sales and marketing with knowledge that increases conversions.

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Gain unbiased clarity with revenue-focused attribution in the Polaris Dashboard and your CRM.

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DESIGNED FOR REVENUE CAPTURE

Focus time and spend to increase revenue and ROI over 1000% by capturing uncovered revenue and efficiencies.

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INTEGRATED WITH YOUR CRM

Access attribution and journey information directly in you CRM. Drive tactics directly to sales and marketing ops. 

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COOKIELESS API-INDEPENDENT ENGINE

Cookies are subject to user blocks and deprecation, while APIs filter based on ad platform bias. PMA delivers.

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Attribution for Revenue Capture

  • Gain quantifiable clarity for lead sources
  • Close the loop between lead source and revenue
  • Increase ROI by an average 32% in 90 days

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Do GA and Ad Platforms accurately capture leads and revenue?

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  • Cookieless Attribution and API independence ensures no lost touchpoints or revenue.
  • Differentiate the value of every conversion path for data-driven decisions.
  • Polaris MultiTouch uncovers revenue across all channels and touchpoints.

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Eliminate wasted spends and missed sales opportunities.

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REALLOCATE SPENDS AND RESOURCES

  • Eliminate guesswork, redouble valued touchpoints, and reject wasted spend and resources up to 100%.
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OPTIMIZE ANY DIMENSION OF CUSTOMER JOURNEYS

  • Query any dimension from the PMT dashboard and maximize return across channels and touchpoints.
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ARCHITECT THE COMPLETE CUSTOMER EXPERIENCE

  • Full-path data provides end-to-end insights to design maximum value from all customer journeys.

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WHICH SOLUTION IS RIGHT FOR YOU?

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Attribution Base

  • Direct integration with SugarCRM
  • Dashboard up to 15 dimensions
  • 10,000 visitors/month
  • 12-month conversion window
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Attribution Plus

  • Direct integration with SugarCRM
  • Upgraded up to 25 dimensions
  • 25,000 visitors/month
  • 18-month conversion window

 

 
 
 
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Attribution Enterprise

  • Direct integration with SugarCRM
  • Upgraded up to 50 dimensions
  • 100,000+ visitors/month
  • Unlimited conversion window

 

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Gain visibility to the entire customer journey today!

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USE CASES

POLARIS MULTITOUCH SOLUTION
Channel with greatest ROI Which customer channel provides the greatest return on investment?

Polaris calculates the greatest return by channel by calculating and sorting attributed revenue by channel and value.
Fastest customer acquisition What are the fastest purchase cycles? Which segment provides the fastest return?

The dashboard filters and sorts by multiple dimensions, including CAC, duration, and revenue, allowing marketers to quickly find optimum return.
Personalized Customer Experience How do I use PMA to personalize customer experiences?

Polaris identifies preferences by content, medium, and product for customers. Reallocating resources based on customer preference and performance, accurate personalization drives revenue.
Reduced CAC How do I use PMA to reduce acquisition costs?

Polaris analyzes channels driving the most qualified leads at the lowest cost. Businesses can then reallocate by channel and optimize where the lead opportunity is most profitable.
New customer growth How do I use PMA to drive new customer traffic?

Polaris identifies and measures the touchpoints most effective at driving initial awareness and consideration that convert to leads.
Optimized Customer Journeys Which channels do each customer segment prefer? What are the highest engagement patterns for each segment? What content drives retention and LTV?

Polaris analyzes customer touchpoints in aggregate and individually, allowing brands to identify synergies for customer and content that drive engagement, retention, and LTV.
MikeK

“Arcalea sees the data landscape in ways we could not before.”

Mike KentCEO - Med Staff On-call

 

With attribution, clients have saved millions

Arcalea combines contemporary practice areas of quantitative analytics, decision science, and global brand experience, creating a new level of service for customers. Our mission is to improve 1% every day, solving leadership challenges by creating the right attribution-based systems. Then experiment, learn, improve, and repeat. Success, after all, is now a Science.
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