Quantitative Market Assessment  

Quantitative Market Assessment

Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued...
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OVERVIEW
Calculating Lifetime Value (LTV)  

Calculating Lifetime Value (LTV)

In recent years, Customer Lifetime Value (LTV) has been described in an array of guiding articles...

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INSIGHTS
Share of Voice as a Strategic Accelerator  

Share of Voice as a Strategic Accelerator

Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger...

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INSIGHTS
Return on Marketing Investment (ROMI)  

Return on Marketing Investment (ROMI)

Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing...

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INSIGHTS
HubSpot vs. Salesforce  

HubSpot vs. Salesforce

A customer relationship management (CRM) platform can influence every aspect of a business— from...

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INSIGHTS
Managing the Digital Advertising Ecosystem to Create Value  

Managing the Digital Advertising Ecosystem to Create Value

The Digital Advertising Ecosystem Digital advertising is the delivery of promotional materials...

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INSIGHTS
Business Intelligence: Predictive Revenue Modeling  

Business Intelligence: Predictive Revenue Modeling

Predictive Analytics: Predictive Revenue for Every Business Expertise in the performance drivers at...

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INSIGHTS
Machine Learning in Marketing  

Machine Learning in Marketing

What it is and why it matters Introduction Machine Learning allows computers to discover underlying...

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INSIGHTS
Migration Planning Assessment  

Migration Planning Assessment

Maintaining and Upgrading Equity with a Migration Introduction Organizations perform website page,...

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INSIGHTS