Apply current industry-specific ranking factors to landing pages and content assets. Know what messaging drives prospects.
Calculate the economic value of the addressable market across domains. Select proven strategies for each segment.
Deploy competitive data-driven tactics to grow pipeline and close rate. Know what works to close each persona.
Eliminate SEO Uncertainty
Don't depend on generic "top 200" ranking factors. Instead, deploy just those that move the needle.
Accelerate Content Marketing
Keyword Clusters provide specific topics, keywords, and off-page recommendations to drive acquisition.
Small Investment for Big Return
For less than the cost of an SEO resource, drive an average return of $3M+ for enterprise clients.
What is in the Market Analysis?
The Market Analysis is a way to analyze any market contextually. The analysis calculates the Total Addressable Market (TAM) by subtracting brand mentions, and identifies market ownership or Share of Voice (SOV). Once TAM and SOV are established, the AI Organic Search Analysis delivers demonstrated ranking factors by weight, including keyword analysis and on- and off-page guidance. As a result, your team can begin to execute immediately - all without the need of a data scientist or SEO team!
What is Total Addressable Market (TAM)?
Total Addressable Market (TAM), also known as total available market, refers to the overall revenue opportunity that is available to a product or service if 100% market share was achieved. It represents the maximum amount of revenue a business could possibly generate by selling their product or service in a specific market.
What is Share of Voice (SOV)?
Share of Voice (SOV) is a measure of how much of the search market a brand owns for a set of target keywords. SOV can be calculated by dividing the brand’s keyword ranked volume by the total volume for the targeted keywords. The result is the brand’s share of the total traffic available in the market.