Acquire Complete Organic Market Analysis

AI analyzes millions of data points to reveal addressable market, competitors, and weighted organic ranking factors within your industry. Increase traffic, eliminate waste, and scale customer acquisition–all without an SEO or data science team.

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Machine learning analysis of 50M+ data points reveals the top ranking factors by weight for your specific brand and industry.



Identify positioning and market analysis of all competitors and focus strategies and tactics which create success.



In a zero sum game market, implement only tactics proven to capture clear value and share of addressable market.

Data Science Done for You

Built on years of data science research and development, we do the hard part so you can easily deploy the right strategies and tactics.

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Increase 100%+ in Organic Traffic

Calculate the expected value of perfect information (EVPI) in your marketing planning. Stop guessing on SEO factors and focus only resources proven to drive revenue from 30-300%.

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Get Prescriptive Topic Recommendations

A.I.-driven keyword cluster analysis identifies the topics that drive ranking and traffic. Use prescriptive on- and off-page parameters for unmatched competitive advantage.

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How it works


Select your Industry or Market

  • Use industry and data science expertise.
  • Translate brand offering into measurable data elements.
  • Quantify competitive positioning across the market.


Analyze with Machine Learning

  • Measure attributes across historical and contemporary markets.
  • Isolate factors that perform well.
  • Create responsive tactics that duplicate success.


Activate Across Dimensions

  • Apply analysis outputs.
  • Increase traffic and focus targeting.
  • Scale acquisition.

Analyze the Historical Market

SEO is a zero-sum game. Calculate estimated traffic for each competitor, identify your true competitive keyword universe, and build a plan to compete and win.

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Locate, Quantify, and Capture Addressable Market

Calculate brand’s offering-specific market against the total addressable market (TAM). Combine with unique A.I. ranking and targeting analysis to scale acquisition.

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Conduct Market Analysis by Industry

Analyze traffic, trends, and patterns across competitors by industry, domain, and sub-sector. Identify Share of Voice (SOV) by any dimension and uncover the tactics to gain market share.

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Apply current industry-specific ranking factors to landing pages and content assets. Know what messaging drives prospects.


Forecast Revenue

Calculate the economic value of the addressable market across domains. Select proven strategies for each segment.


Scale Acquisition

Deploy competitive data-driven tactics to grow pipeline and close rate. Know what works to close each persona.


    Eliminate SEO Uncertainty

    Don't depend on generic "top 200" ranking factors. Instead, deploy just those that move the needle.


    Accelerate Content Marketing

    Keyword Clusters provide specific topics, keywords, and off-page recommendations to drive acquisition.


    Small Investment for Big Return

    For less than the cost of an SEO resource, drive an average return of $3M+ for enterprise clients.


What is in the Market Analysis?

The Market Analysis is a way to analyze any market contextually. The analysis calculates the Total Addressable Market (TAM) by subtracting brand mentions, and identifies market ownership or Share of Voice (SOV). Once TAM and SOV are established, the AI Organic Search Analysis delivers demonstrated ranking factors by weight, including keyword analysis and on- and off-page guidance. As a result, your team can begin to execute immediately - all without the need of a data scientist or SEO team!

What is Total Addressable Market (TAM)?

Total Addressable Market (TAM), also known as total available market, refers to the overall revenue opportunity that is available to a product or service if 100% market share was achieved. It represents the maximum amount of revenue a business could possibly generate by selling their product or service in a specific market.

What is Share of Voice (SOV)?

Share of Voice (SOV) is a measure of how much of the search market a brand owns for a set of target keywords. SOV can be calculated by dividing the brand’s keyword ranked volume by the total volume for the targeted keywords. The result is the brand’s share of the total traffic available in the market.


Start in the right direction with Compass

Ready to make your job a lot easier? Schedule a demo now.

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