How can I calculate ROI?
Enter your average Investment/month across all marketing channels, then add the total number of Revenue Conversions/month, and average Revenue per conversion to calculate your average ROMI.
Use Media Spend only in Step 1, and Galileo will calculate your ROAS.
Both will also add an average increase in revenue efficiency when using Galileo.
Hint: Average ROAS scores depend on many factors, including industry, tactics, relative spend, and competition. However a ROAS between 3-6 is considered an average target.