FEATURED ARTICLE

Sep 28, 2023

Attribution Statistics to Drive Success

Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...

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Jul 23, 2023

A Complete Guide to Marketing Attribution

Marketing Attribution provides brands with data-driven insights that optimize spending across channels and...

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Jun 12, 2023

Understanding Google Analytics' Data-Driven Attribution

GA4's Data-Driven-Attribution (DDA) applies machine learning algorithms to accurately quantify marketing impact...

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May 29, 2023

Introduction to Multi-touch Attribution

Multi-touch Attribution (MTA) activates strategies and tactics to transform performance across the marketing mix.

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May 13, 2023

Democratizing Data Analytics

MTA provides insights into the customer journey, but its real worth lies in the actionable insights it generates...

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Apr 5, 2023

Ten Limits of Single-Touch Attribution

Single-touch attribution creates inaccurate customer journey measurements, misguiding all optimizations and...

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Mar 22, 2023

Preparing for AI

Artificial intelligence (AI) has become a transformative force that Brands can approach with long-term goals and...

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Mar 7, 2023

Learning from Attribution Reports

MTA provides insights into the customer journey, but its real worth lies in the actionable insights it generates...

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Mar 7, 2023

Unlocking the Power of Analytics

Data analytics offers insights that can inform decision-making and help organizations achieve goals. However, many...

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Feb 23, 2023

The State of MTA Today

Despite repeated death knells, MTA fundamentals are as strong as when first begun over 15 years ago.

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