Insights

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Understanding Google Analytics' Data-Driven Attribution

GA4's Data-Driven-Attribution (DDA) applies machine learning algorithms to accurately quantify marketing impact...

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Introduction to Multi-touch Attribution

Multi-touch Attribution (MTA) activates strategies and tactics to transform performance across the marketing mix.

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Democratizing Data Analytics

MTA provides insights into the customer journey, but its real worth lies in the actionable insights it generates...

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Ten Limits of Single-Touch Attribution

Single-touch attribution creates inaccurate customer journey measurements, misguiding all optimizations and...

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Preparing for AI

Artificial intelligence (AI) has become a transformative force that Brands can approach with long-term goals and...

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Learning from Attribution Reports

MTA provides insights into the customer journey, but its real worth lies in the actionable insights it generates...

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Unlocking the Power of Analytics

Data analytics offers insights that can inform decision-making and help organizations achieve goals. However, many...

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The State of MTA Today

Despite repeated death knells, MTA fundamentals are as strong as when first begun over 15 years ago.

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Driving Revenue with Marketing Attribution

Full-path attribution transforms customer journeys to drive revenue and efficiency.

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