Insights

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Strategic Marketing Automation

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...

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Share of Voice as a Strategic Accelerator

Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...

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Machine Learning in Organic Search

Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions between market...

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Pay-Per-Click Advertising (PPC)

An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online...

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Understanding Google’s RankBrain

Why it matters 2015 marked a turning point in Google’s search engine history— for the first time, the company...

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Return on Marketing Investment (ROMI)

Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...

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Building Superior Organic Search Results

Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...

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Quantitative Market Assessment

Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...

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Arcalea Appears on the Inc. 5000 for the Second Year In a Row

Inc. Magazine recently revealed that Arcalea is No. 354 on its annual Inc. 5000 list, the most prestigious ranking...

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