Strategic Marketing Automation
How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...
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Share of Voice as a Strategic Accelerator
Using a multifaceted SOV to Drive Brand, Sales, and Market Share From Brand Leaders to Challenger Brands:...
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Machine Learning in Organic Search
Using a Machine Learning Framework for Search Engine Predictive Modeling Overview The interactions between market...
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Pay-Per-Click Advertising (PPC)
An Overview of the Pay-Per-Click (PPC) System What is Pay-Per-Click? Pay-per-click (PPC) is a model of online...
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Understanding Google’s RankBrain
Why it matters 2015 marked a turning point in Google’s search engine history— for the first time, the company...
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Return on Marketing Investment (ROMI)
Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...
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Building Superior Organic Search Results
Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...
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Quantitative Market Assessment
Competitive Analysis of Market Positioning Purpose of the QMA Businesses have long valued competitive...
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Arcalea Appears on the Inc. 5000 for the Second Year In a Row
Inc. Magazine recently revealed that Arcalea is No. 354 on its annual Inc. 5000 list, the most prestigious ranking...
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