Understanding Google Analytics' Data-Driven Attribution
GA4's Data-Driven-Attribution (DDA) applies machine learning algorithms to accurately quantify marketing impact...
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Introduction to Multi-touch Attribution
Multi-touch Attribution (MTA) activates strategies and tactics to transform performance across the marketing mix.
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Democratizing Data Analytics
MTA provides insights into the customer journey, but its real worth lies in the actionable insights it generates...
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Ten Limits of Single-Touch Attribution
Single-touch attribution creates inaccurate customer journey measurements, misguiding all optimizations and...
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Preparing for AI
Artificial intelligence (AI) has become a transformative force that Brands can approach with long-term goals and...
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Learning from Attribution Reports
MTA provides insights into the customer journey, but its real worth lies in the actionable insights it generates...
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Unlocking the Power of Analytics
Data analytics offers insights that can inform decision-making and help organizations achieve goals. However, many...
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The State of MTA Today
Despite repeated death knells, MTA fundamentals are as strong as when first begun over 15 years ago.
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Driving Revenue with Marketing Attribution
Full-path attribution transforms customer journeys to drive revenue and efficiency.
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