Sep 28, 2023

Attribution Statistics to Drive Success

Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...

read more
Nov 11, 2021

Inbound Marketing Today

Inbound Marketing is a truly customer-centric approach to business that engages & delights the customer through...

read more
Mar 29, 2021

Strategic Marketing Automation

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...

read more
Jan 4, 2021

Return on Marketing Investment (ROMI)

ROMI is a measurement tool that spans business activities beyond simple marketing channel measurement. Use ROMI to...

read more
Nov 12, 2020

Building Superior Organic Search Results

Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...

read more
Oct 4, 2020

Marketing Strategic Planning

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started a...

read more
May 27, 2019

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...

read more
Aug 16, 2018

How to Spy on Your Competitors’ Facebook and Twitter Ads

Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter,...

read more
May 17, 2018

How AI Marketing Can Help Your Brand

The world is abuzz with exciting news about Artificial Intelligence and Machine Learning — and the promise of a...

read more
May 8, 2018

Everything You Need to Know About GDPR

The European Union is introducing a new law that will affect almost every business that collects or processes the...

read more

Get started with Galileo

Gain complete visibility to the individual and aggregate buyer journey today.