Insights

Here we stay up to date on industry questions, news, and information relevant to business. We cover business and technical topics including Strategy, Digital Marketing, BI, SEO, Online Advertising, Content, Social, and Inbound. Check in weekly for updates!

Strategic Marketing Automation

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...

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Return on Marketing Investment (ROMI)

Making Powerful Use of a Confusing Metric What is ROMI? Measuring the business value of marketing has been a...

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Building Superior Organic Search Results

Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...

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Marketing Strategic Planning

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started a...

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Here’s What You Need to Know: Google’s June 2019 Core Update

Earlier this month, Google rolled out its June 2019 core update. The update is part of a series of frequent...

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Search Data Science Shows the Modern Buyer’s Journey is Not Linear

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...

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How to Spy on Your Competitors’ Facebook and Twitter Ads

Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter,...

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How AI Marketing Can Help Your Brand

The world is abuzz with exciting news about Artificial Intelligence and Machine Learning — and the promise of a...

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Everything You Need to Know About GDPR

The European Union is introducing a new law that will affect almost every business that collects or processes the...

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