FEATURED ARTICLE

Sep 28, 2023

Attribution Statistics to Drive Success

Recent marketing attribution statistics reveal the secrets to revenue attribution success. Follow these simple...

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Nov 11, 2021

Inbound Marketing Today

Inbound Marketing is a truly customer-centric approach to business that engages & delights the customer through...

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Mar 29, 2021

Strategic Marketing Automation

How to Maximize Marketing Automation Impact Executive Summary The understanding of marketing automation (MA) is...

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Jan 4, 2021

Return on Marketing Investment (ROMI)

ROMI is a measurement tool that spans business activities beyond simple marketing channel measurement. Use ROMI to...

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Nov 12, 2020

Building Superior Organic Search Results

Strategy-driven SEO In recent years, marketing departments have almost universally depicted the customer journey...

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Oct 4, 2020

Marketing Strategic Planning

Using a Framework to Achieve Goals The Value of Marketing Plans Cecilia’s Coffee Bean Consortium Cecilia started a...

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May 27, 2019

Search Data Science Shows the Modern Buyer’s Journey is Not Linear

The buyer’s journey (also known as a sales or purchase funnel) is one of the most well-known concepts in...

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Aug 16, 2018

How to Spy on Your Competitors’ Facebook and Twitter Ads

Greater transparency in online advertising In the wake of the 2016 U.S. Presidential Election, Facebook, Twitter,...

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May 17, 2018

How AI Marketing Can Help Your Brand

The world is abuzz with exciting news about Artificial Intelligence and Machine Learning — and the promise of a...

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May 8, 2018

Everything You Need to Know About GDPR

The European Union is introducing a new law that will affect almost every business that collects or processes the...

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